The property is set to attract upmarket clients from the key European markets like UK, Germany and France including high end clientele from countries like India and China.
From India the company will target the wedding and incentive market and the Chinese market is still catering to the lowest end a company spokesperson stated
The company will also try to attract high net worth travellers from markets such as Japan and Australia as they consider them important markets.
Due to the direct flights operational now and the influx of Aussies and Sri Lankan diaspora visiting the country.
Commenting on the industry’s continued interest in catering to a high end clientele and creating the destination in that manner it was expressed that, due to the lack of proper promotional campaigns since the end of the conflict in 2009, Sri Lanka has been receiving only bloggers and instagrammers catering to a younger market that tend to patronize the informal sector rather than the formal accommodation like Hotels.